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Startup and Technology News
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    shutterstock_47121253 Every five or so years for the past two decades the introduction of an Internet connection to a new device type has created a boom in disruptive businesses. Most of these booms—computers, followed by mobile phones, gaming consoles and now tablets—have been clearly successful. Others (remember the Network Computer?) have been ill-timed. Now manufacturers, and a growing ecosystem… Read More

    Content%20Snackers%20Become%20Cord%20Cutters%3B%20Change%20The%20TV%20World%20As%20We%20Know%26nbsp%3BItshutterstock_47121253tcbucketContent%20Snackers%20Become%20Cord%20Cutters%3B%20Change%20The%20TV%20World%20As%20We%20Know%26nbsp%3BItshutterstock_47121253tcbucket

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    screen-shot-2011-12-15-at-2-42-57-am I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move seems… Read More

    Mobile%20Advertising%20Is%20The%20Baby%20Huey%20Of%20The%20Media%20World%20%28And%20Apple%20Is%20Taking%20The%20Low%26nbsp%3BRoad%29screen-shot-2011-12-15-at-2-42-57-amtcbucketMobile%20Advertising%20Is%20The%20Baby%20Huey%20Of%20The%20Media%20World%20%28And%20Apple%20Is%20Taking%20The%20Low%26nbsp%3BRoad%29screen-shot-2011-12-15-at-2-42-57-amtcbucket

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    Every five or so years for the past two decades the introduction of an Internet connection to a new device type has created a boom in disruptive businesses. Most of these booms—computers, followed by mobile phones, gaming consoles and now tablets—have been clearly successful. Others (remember the Network Computer?) have been ill-timed. Now manufacturers, and a growing ecosystem of partners to support them, are betting big that consumers are finally poised to accept an Internet connection in their most cherished living room technology mainstay, the television. Players from Samsung to Sony are bringing the so-called Connected TV (CTV) to market in mass, and you’ll see a big push this holiday season. There are already upwards of fourteen million CTVs in North America and an estimated 65 percent of TVs sold in 2012 will be CTVs.

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    I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move seems innocent enough, but with a little inspection is actually very worrying for a segment still struggling to shake off it’s inferiority complex, and potentially chilling for many innovators and entrepreneurs.